Lody Dudek
How Małgorzata from Lody Dudek Cut Seasonal Campaign Prep from 3 Weeks to 3 Days and Sped Up Flavor Descriptions 5×
The owner of an artisan ice cream brand with 30 years of tradition and 5 locations creates flavor descriptions, seasonal posts, and campaigns in hours instead of weeks — with a Proompi marketing advisor included in the subscription.
3 dni
instead of 3 weeks per campaign
5×
faster new flavor descriptions
+80%
seasonal post reach
0 zł
for marketing advisory
The Challenge
Lody Dudek is a family business with over 30 years of tradition — "truly artisanal ice cream" made on Polish machines from the 1960s and 70s. The brand operates 5 locations (Tarnów, Mielec ×2, Dąbrowa Tarnowska, Szczucin) and is active on Instagram — over 2,200 followers and 384 posts show that Małgorzata understands the value of social media.
The problem was not a lack of content, but time. Every new flavor needed a description — in Polish, appetizing, on-brand. Every summer campaign (new flavors, ice cream season) or winter campaign (ice cream cakes, Valentine's Day) required weeks of preparation: slogans, a series of posts, photo captions, descriptions for all locations. Małgorzata did it all herself, outside peak season when she had a moment to breathe.
A new flavor description that used to take me an hour — I now do in 5 minutes. The entire summer campaign I used to prepare for 3 weeks, I did in 3 days. And the Proompi marketing specialist really helped us plan this season — and it was all included in the price.
LDMałgorzata Dudek
Owner, Lody Dudek
How Proompi Helped
Małgorzata implemented Proompi into daily marketing and season preparation:
Flavor description workflow — just enter the ingredients and flavor character (e.g., "pistachio, white chocolate, mildly nutty"), and AI generates a ready, appetizing description in a minute. The same description goes on the website, to IG posts, and onto the in-store label.
Seasonal campaign workflow — one template generates an entire content series: campaign headline, 10 ready-made IG posts, photo captions, vacation set description, message for loyal customers. Summer 2024 campaign — prepared in 3 days instead of 3 weeks.
Marketing advisory in subscription — a Proompi marketing specialist helped plan the publication calendar for the entire season, suggested a follower contest ("which flavor returns in July?"), and identified which post types generate the most engagement from the local community.
How it works step by step
A ready-made workflow instead of hours staring at a blank page
New flavor / campaign
Małgorzata enters flavor ingredients or season topic
Workflow: Ice cream campaign
Proompi template for food & beverage industry
AI generates a series
Descriptions + 10 IG posts + campaign slogans in minutes
Marketer advises
Proompi specialist helps choose strategy and timing
Post series on IG/FB
Ready content calendar for the entire season
The entire process takes less than 30 minutes — instead of several hours of work from scratch.
Sample content generated for Lody Dudek
Below you can see what content created by Proompi looks like — ready to publish.
🍦 Pistachio — the flavor that wins our hearts season after season.
Delicate, gently sweet, with a characteristic nutty note and subtle white chocolate. Every scoop is the result of our 30+ year artisan recipe — no artificial colorings, on…
☀️ SUMMER STARTS WITH ONE SPOON
One bite and you know — the season has begun.
New flavors, old recipes, Polish machines from the 60s — because the best ice cream shop doesn't have to be modern, just real.
This summer's new flavors are wai…
Dudek Ice Cream Cake — special for every occasion
An ice cream cake combines taste, aesthetics, and convenience — perfect for birthdays, first communions, weddings, or any other special moment. It consists of layers of our artisan ice …
* Content is examples generated by Proompi based on the company brief.
Results & Outcomes
- New flavor description: from 1 hour to 5 minutes (same text goes to website and IG posts)
- Summer 2024 campaign prepared in 3 days instead of 3 weeks
- Seasonal post reach increased by ~80% after implementing Proompi strategy
- Proompi marketing specialist helped plan the season and develop contest strategy
- Zero extra invoices for marketing advisory and planning
Start like Lody Dudek
Join companies already automating their marketing and content with Proompi. Graphic designer and marketing specialist included in the subscription — no hidden costs.