How Katarzyna from Heron Finance Cut Article Writing Time from 4 Hours to 20 Minutes and Started Publishing 4× More Often
Independent credit advisor from Tarnów (4.9★ on Google, 96+ reviews) creates educational content, Facebook posts, and client responses many times faster — without hiring a copywriter.
−65%
less time on content creation
4×
more publications per month
4,9★
Google average (96+ reviews)
0 zł
extra cost for design help
The Challenge
Katarzyna Sekulska runs Heron Finance in Tarnów — an independent credit brokerage serving clients across the region: from Tarnów through Dębica and Brzesko to Dąbrowa Tarnowska. The firm has an outstanding reputation — 4.9/5 on Google from over 96 reviews, with 25+ years of financial experience.
As the sole person responsible for everything — client consultations, bank offer analysis, paperwork, and marketing — Katarzyna had a serious time problem. Maintaining an active blog on financial topics and regular Facebook posts required many hours per week. Each article (about mortgages, debt relief, bank requirements) took 3–4 hours — and it kept ending up at the bottom of the priority list.
As the only person in the firm, I had no time for regular content — it always fell to the bottom of the list. Now I create a blog article in 20 minutes instead of 4 hours. And the Proompi graphic designer gave me consistent templates I would never have designed on my own.
HFKatarzyna Sekulska
Credit advisor & owner, Heron Finance
How Proompi Helped
Katarzyna implemented Proompi in three areas of her business:
Blog article workflow — a template tailored to Heron Finance's language and tone generates a complete, substantive article in 20 minutes. Just enter the topic and main points — AI builds the structure, writes the text, and Katarzyna only lightly edits and approves. Articles about mortgages, debt consolidation, and bank requirements now create themselves.
Facebook post and response templates — repeated client questions ("how long does approval take?", "what documents do I need for a mortgage?") now have ready, substantive answers generated in seconds. Message handling time dropped by more than half.
Graphic design consultation in subscription — a Proompi graphic designer helped design consistent Facebook templates: article banners, informational post graphics, page cover. Zero agency costs.
How it works step by step
A ready-made workflow instead of hours staring at a blank page
Topic / query
Katarzyna enters the article topic or client question
Workflow: Finance blog
Ready-made Proompi workflow for credit advisory
AI generates content
Complete article or client reply ready in <2 min
Quick review
Katarzyna reads, tweaks minor details, and approves
Published on FB / blog
Post or article ready to publish within seconds
The entire process takes less than 30 minutes — instead of several hours of work from scratch.
Sample content generated for Heron Finance
Below you can see what content created by Proompi looks like — ready to publish.
5 Mistakes Smart Borrowers Avoid
The decision to take out a mortgage is one of the biggest financial decisions in life. After years as an independent credit advisor, I see the same mistakes repeated by many clients. Here are the 5 most…
💡 Did you know that debt consolidation can lower your monthly payments by up to 40%?
If you have multiple loans or credits — before you pay the next installment, check whether you're overpaying. A free analysis of your financial situation…
How long does a credit decision take?
Waiting time depends on the loan type. For a cash loan, a decision is usually made within 1–3 business days. A mortgage requires more documentation — usually 14–21 days from submitting a complete a…
* Content is examples generated by Proompi based on the company brief.
Results & Outcomes
- Time to write one article: from 3–4 hours to 20–30 minutes
- 4× more publications per month with the same time investment
- Consistent Facebook graphic templates — created with Proompi graphic designer
- Time handling repeated client queries reduced by ~60%
- More time for revenue-generating activities — client conversations and offer analysis
Start like Heron Finance
Join companies already automating their marketing and content with Proompi. Graphic designer and marketing specialist included in the subscription — no hidden costs.